Google SEO Training - Understanding Your Website’s Visitors

Google offers many services to help you create and share exceptional content with your users as well as better understand your website and competitors in your market space. Sometimes, your site could improve with just a bit more pizazz or with additional activity. Google’s Services You’ll want to check out Google Services such as: YouTube - Use for video sharing Picasa - Use for organizing and editing digital photos SketchUp - Use to create, modify and share 3D models. Calendar... 

Google SEO Training - All About Webmaster Central

Webmasters have a lot to consider when structuring a website. To help you make your site more powerful, narrow down problems as well as learn from other webmasters, there’s an entire area of Google built specifically for webmasters. Google Webmaster Central offers a comprehensive set of tools, the official webmaster blog, discussion group and help center that offers information in over 24 languages. And best of all, it’s totally free. Google Webmaster Tools You’ll want to get your... 

Google SEO Training - Page Ranking

Webmasters typically want their pages to rank higher in Google’s search results. Pages get listed in the search results based on relevance and importance. A page is considered relevant if it matches both the interest of the user and the query, which is relevant to the phrase that’s typed into Google. How Google Determines The Importance of Each Page Because there are so many web pages out there and for many queries there are literally millions of relevant pages, Google has to narrow... 

Google SEO Training - Accessibility & Duplicate Content

You want to make sure that the appropriate content on your site is accessible to users and to Google. You want both Googlebot and your users, including those using screen readers and mobile devices to be able to easily navigate from page-to-page and enjoy the core content throughout your website. Accessability for Googlebot It’s important to make your site accessible so that it’s a good experience for your users as well as to help Google understand your pages and list more of them. Therefore,... 

Google SEO Training How Googlebot Finds Your Site

Once you’ve finished building an amazing website and are now ready to have it indexed in Google, you’ll want to make sure that Google knows about your site’s pages. Chances are good that Google may already know of your pages if at least one other quality website has included a relevant link to your your site on their site. Of course, acquiring such links is a great way for Google to learn about your website and pages. XML Sitemaps So that people know about all of your pages, you...