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Google SEO Training


Google is very helpful when it comes to giving webmasters what they need to succeed. Google has multiple ways for webmasters to learn more about how their sites are perceived by Google’s multiple bots. They also have two blogs that give very useful information for webmasters to stay up to date with changes within Google as well as SEO tactics to help your site rank better in the SERPs.

SERPs - Search Engine Results Pages are the web pages displayed after you enter a keyword into a search engine and hit submit. The major search engines include the title of a web page along with the description of the page. The title is taken from the meta title tag. Most search engines will use the meta tag description on the page, but Google will show a snippet of the content that it feels is more relevant than the meta description. Webmasters should not stuff keywords into meta descriptions. The best way to look at both the title and description is to use the title for search engines and the description for users. When a user is scanning a SERP, the description is your only opportunity to sell your site as the best result for their keyword search.

To understand how Google works you will need to use these tools and pay attention to what they are saying on their blogs. SEO By You will help you process all of the information gathered from Google and help you apply it all to your website. Google SEO training begins with their Webmaster Tools and how to process the information within them.

Before moving on to Google’s Webmaster Tools, here are the two blogs that all webmasters should subscribe to:

  1. Official Google Webmaster Central Blog - you absolutely must subscribe to the Webmaster Central Blog. The writers on this blog are focused on the features within the Webmaster Tools as well as problems webmaster face trying to get high placement. They also cover topics that are important to Google SEO training such as duplicate content issues and link building.
  2. Matt Cutts: Gadgets, Google, and SEO - Matt is Google’s face to the webmaster world. He often talks about similar things that Webmaster Central covers, but does it in a more personal manner. He also does a good job of answering comments that users post. While not as important as Webmaster Central, you should also add this to the feeds that you follow or add to your home page.

Google SEO Training Using Webmaster Tools

The toolset that Google gives you within their Webmaster Tools can be the difference between success and failure within the SERPs. The following articles will detail the different tools that Google offers including video tutorials on Google SEO training.

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